Resume

Profile

Internet Marketing Strategist with over 5 years of experience developing and executing online marketing programs for both small and enterprise level businesses.

Skills

SEM & SEO • Paid Search Campaigns (PPC) • Google AdWords Certified • Web Analytics Analysis • Google Analytics • DoubleClick Dart Search • Omniture Search Center • Mediaplex SEM • Landing Page Optimization • Salesforce Campaign Integration • Photoshop • Fluent in English and Portuguese.

Experience

Paid Search Marketing Contractor, White Horse. Mar 2010 – Pres.White Horse, Portland, OR.

• Management, optimization, analysis and reporting of Google Adwords, Yahoo Search Marketing and Bing campaigns via Mediaplex and Omniture ad serving platforms.

• Presentation of performance results to client.

• Account spend monitoring and forecasting.

Editor, Thoroughly Modern Marketing. January 2009 – Present. tmmpdx.com, Portland, OR.

• Research content for monthly marketing events column; organizing conferences; live-tweeting events; conducting interviews; editing and authoring articles.

Internet Marketing Consultant. April 2007 – Present. Santa Barbara, CA and Portland, OR.

• Provide PPC and SEO management and consultancy services for small to enterprise level companies such as Columbia Rovers, Dynasport LLC, SproutPouch, FaceTime Communications, etc.

Search Strategist, Engineworks Inc. January 2008 – July 2009. Portland, OR.

• Client Services – Work directly with the client to set SEM and SEO expectations, create timeline for deliverables and report on campaign metrics.

• Campaign Strategy – Create comprehensive SEO and PPC strategy documents for new clients. Assess campaigns and web analytics for other marketing opportunities such as social media marketing campaigns or landing page optimization.

• Budget – Manage monthly PPC spend caps across major search engines and Facebook.

• Web Analytics – Track and analyze analytics data to improve campaign performance and recommend new strategies to meet marketing goals.

• Copywriting – Write ad copy variants and perform A/B copy testing to improve CTR on existing PPC ads. Optimize site content, URLs and tags to improve organic performance.

• Keyword Research – Use Wordtracker, Keyword Discovery and Google to refine, expand and optimize client’s keyword lists for both Paid and Organic campaigns.

• Reporting – Build monthly, weekly and annual reports demonstrating campaign performance and optimization results.

• Bid Management – Utilize DART Search and Google tools to perform bid management and optimization.

• Team leader – Create and refine efficient workflow processes and provided training for new team members. Assist Sales team with project scoping.

Paid Search Account Manager, LessonPlanet.com. June 2006 – July 2008. Santa Barbara,CA.

• Management, testing and optimization of accounts with over twenty thousand keywords and four hundred ad groups per engine. Daily tasks include keyword research, bid management, account reorganization, data analysis, conversion cost monitoring, copy writing and customer service management.

Jr. Account Manager, Fastclick/ValueClick Media. June 2005 – May 2006. Santa Barbara, CA.

• Building online advertising display campaigns; uploading creatives to ad server; campaign performance analysis and optimization.

Education

• Google Adwords Qualified Professional.

• Web Development coursework. Portland Community College, 2007.

• International Business and Marketing coursework. Santa Barbara City College, 2006.

• Uniara University Center, Sao Paulo, Brazil. JD, Law, Dec. 2002.

• UNESP College of Letters and Science, Sao Paulo, Brazil. BA, Social Science, Dec. 2000.