by Daniela Araujo
Web marketing analysts are frequently puzzled when comparing stats between Adwords and Analytics. In Understanding Discrepancies Between Adwords and Analytics, Part I, I discussed the common causes of discrepancies in traffic reporting. In this article, I will discuss the differences in e-commerce revenue data reporting between Adwords and Analytics.
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Posts under ‘Google Analytics Tracking’
Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics, Part II
Comparing Apples and Oranges? Understanding Discrepancies Between Adwords and Analytics
by Daniela Araujo
Introduction
Careful analysis of online campaign performance data is an integral part of the PPC Account Manager’s daily routine. This includes tracking the effects of changes to the account, monitoring of long-term trends, and recognition of anomalies in data which warrant investigation. During this process, it is common to discover discrepancies in the data [...]
